A good hypothesis can be clearly refuted or supported by an experiment. Read more

Sell the innovation, not the product. The best   measure is change in human behavior. Read more

Influence others to help them achieve their objectives without the direct authority to do so. Read more


Search for the business model by talking to potential end users. Learn more

Help inform everything from more effective copy to product development. Read more

Helps choose effective strategies that will improve the product’s competitive advantage. Read more


Take a small step towards Product/Market Fit and being ready to scale. Learn more

Defining purpose, describing features, setting release criteria, sketching rough timing. Read more

Sets (and sequence) of things that should be done to deliver the most value at each point in time, given our constraints. Read more


It bridges your work with everyone else’s and puts you back in control of your product. Read more

Understanding how a product is built to maximize and leverage user engagement. Read more

Every new feature that is being considered should move the needle on the key metrics in A/B tests. Read more


Determine the intended interfaces, user flow and empty states. Read more

Connect the underlying conceptual structure to the surface of the product. Read more

The most effective way of understanding what works and what doesn’t is to watch people use the product. Read more


The goal is for anyone on the team to be able to open a Story and know exactly what to expect. Read more

The shift from a linear to an integrated approach encourages trial and error and challenges the status quo. Read more

A well-documented product is easier to use and iterate on. Read more